Good quality business branding can improve search engine optimisation more effectively than you could imagine. Why is this? As you probably know there are two main components to search engine optimisation from a general aspect. On page optimisation is the first component and involves choosing the right keyword densities, word combinations, titles and such. Off page optimisation is the second component and refers to link building which is a off page behaviour.
If you have ever had any success in SEO you will know that off page optimisation is the most important and makes up roughly 90% of what major search engines like Google, Yahoo, and Bing use to rank the pages in their search results. This is where business branding can significantly improve your search rankings.
When you effectively brand your business you create a “word of mouth” business that sticks in the minds of your customers. When your customers remember your business they are more likely to talk about it.
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